Expedia UK asked Verve Search to achieve top-tier, authoritative, editorially valid links ; support brand recognition efforts and generate traffic and increase ranking and organic visibility for UK & Ireland Holidays, Weekend Breaks and Hotels page.
Taste of Sweden
The brief was targeting at Sweden as a holiday destination. This was done by generating traffic, increasing ranking and promoting Sweden. We came up with an idea focusing on food and created a foodie map of Sweden. There is one famous traditional dish for each region in Sweden, the user gets to click on the region to see the recipe and cook it at home.